Understanding Email Deliverability and Domain Reputation
Email providers may flag email as spam if an increasing volume of emails originate from a single domain or account. This could lead to the primary domain or account getting blacklisted.
Using the primary domain for cold emailing sometimes negatively impacts domain reputation, especially in a cold emailing strategy where a high open and response rate for the emails is important.
Having secondary domains and accounts can increase the chances of the emails reaching their intended recipients. It also makes it easier to target a segment of prospects and tailor content to different groups of people and improve their effectiveness.
In addition to this, having secondary domains and email accounts is essential to maintain a good email deliverability rate. Secondary domains and accounts increase a business’s email-sending without affecting domain reputation.
Essential Considerations for Domains and Email Accounts
When purchasing domains and email accounts for your business or personal use, there are several important considerations to keep in mind to ensure a smooth and effective online presence. Keep these points in mind:
- Choose a Reputable Domain Registrar – E.g. ZOHO (https://www.zoho.com/mail/buy-domain.html) GoDaddy, Namecheap, and Google Domains
- Select a Unique, relevant Domain Name
- Check Domain Availability
- Consider Domain Extensions (e.g., .com, .net, .org, .io)
- Protect Your Brand: Consider registering variations of your domain name to protect your brand from competitors or potential misuse
- Set Up Professional Email Accounts
- Understand Email Hosting Options – Self-hosted email servers, cloud-based email services (e.g., G Suite, Office 365), and hosting provided by your domain registrar
- Secure Your Domain: Enable domain privacy protection (WHOIS privacy) to shield your personal information from public domain registration databases
- Review Pricing and Renewal Terms: Understand the pricing structure of your domain and email services
- Understand how to manage DNS (Domain Name System) settings, which control where your domain points, including website hosting and email routing
- Regularly Monitor and Renew: Monitor your domain and email regularly accounts for any issues or suspicious activity
- And then renew your domain and email services on time to prevent service interruptions
The Importance of Email Deliverability in Cold Outreach
Email deliverability plays a pivotal role in cold email campaigns. Reports suggest that more than 20% of emails don’t make it to the recipient’s inbox. And then a significant factor contributing to this problem is the absence of a warm-up routine for fresh email accounts.
The warm-up procedure involves building a credible standing for a new email account and progressively expanding its sending capacity. Automating the warming-up process for an email account involves setting up a systematic approach to gradually increase email sends and establish a positive sender reputation.
Additionally, by automating the warm-up process, businesses can save time and effort and ensure that emails are delivered straight to the primary inbox. This, in turn, can increase the chances of the cold email outreach being successful, resulting in more replies and conversions.
Step-by-step Guide to Automate the Warm-up Process
Here’s a step-by-step guide on how to automate this process:
Segment Email List: Divide email list into segments based on factors like engagement level, purchase history, or demographics. Segmentation will help tailor warm-up strategy to different subscriber groups.
Use an Email Marketing Automation Tool: Choose an email marketing automation platform that allows you to schedule and automate email sends like ZOHO Campaigns, ZOHO Marketing Automation.
Create Blue prints for a Warm-up Sequence: Design a series of email campaigns specifically for the warm-up process. These emails should be non-promotional and focus on building engagement and trust.
Configure Sending Schedule: Plan a gradual increase in your email sending volume over time. Begin sending low volume of emails and gradually increase the number of emails sent per day or week.
Automate Emails: Maintain a consistent email schedule using an email marketing automation tool to schedule email sends at specific times and dates.
Track Engagement Indicators: Regularly observe crucial engagement statistics, including open rates, click-through percentages, and unsubscribe figures.
Read more about how Mailshake Connect here. Based on the engagement metrics, adjust your warm-up sequence. If you see positive engagement, you can proceed with the planned sending volume increases. If engagement is low, slow down the warm-up process.
Implement Email Verification: An automated list cleaning process can help maintain list quality by regularly cleaning email list by flagging invalid or un engaged email addresses. See here for Email Verification tool for ZOHO CRM that is Zerobounce Connect.
In addition, high bounce rates and spam complaints will adversely affect the sender reputation. Set up automated processes to handle bounced emails and unsubscribe requests.
Implement Email Authentication: Configure SPF, DKIM, and DMARC authentication to enhance deliverability email and security. To know more about Email Deliverability.
Review and Adjust: Periodically review your warm-up strategy and adjust it based on evolving engagement patterns and deliverability email. Moreover, gradually Transition to Regular Campaigns: regular email marketing campaigns that include promotional content can be sent after sender reputation is established.
Finally, automating the warming-up process helps you build a strong sender reputation efficiently and without manual intervention. However, it’s important to monitor the results regularly and adjust your strategy as needed to ensure optimal deliverability email and engagement.
